To kick off the 2018 holiday shopping season, Coresight Research is featuring daily profiles of 10
innovative companies that span health and wellness; apparel, footwear and accessories; and,
beauty. Each of our Ten Days of Holiday Innovators profiles gives you a company overview,
insight into what makes the company innovative and the company’s recommended “must-have”
gift for 2018. In the sixth report in our Ten Days of Holiday Innovators series, we look at Biovaj
Skincare.
- Biovaj Skincare is a California-based, clean beauty brand that makes all of its products from
100% pure, natural and organic ingredients. - Biovaj’s Skincare products are made with no fillers, parabens, chemicals, additives,
preservatives, colors, alcohol, toxins, fragrances, petrochemicals or mineral oils. - Biovaj Skincare packaging is made of 100% recyclable material that is derived from
companies that are Forest Stewardship Council (FSC) certified.
20% of Consumers Surveyed Would Like to Receive A Personal Care or Beauty Item this
Holiday
This is the sixth report in our Ten Days of Holiday Innovators series, which offers daily profiles of
innovative companies offering distinctive holiday-suitable gifts. In this report, we look at Biovaj
Skincare, a clean beauty brand.
According to the Prosper Insights & Analytics holiday survey, 19.2% of all adults over 18 would
like to receive personal care or beauty items, and millennials are particularly interested in
receiving beauty and cosmetics gifts, with 26.2% of those aged 18-34 responding that they
would like to receive personal care or beauty items as holiday gifts.
Biovaj Skincare
Headquarters
Newport Beach, California
Company Description
Biovaj Skincare is a clean beauty brand which makes all of its products from 100% pure, natural,
and organic ingredients. All its products are made with no fillers, parabens, chemicals, additives,
preservatives, colors, alcohol, toxins, fragrances, petrochemicals or mineral oils.
Biovaj’s packaging is made of 100% recyclable material sourced from companies that are Forest
Stewardship Council (FSC) certified. The FSC promotes environmentally sound, socially beneficial
and economically prosperous management of the world’s forests. The companies that it certifies
follow responsible forest management practices and procedures that prohibit deforestation,
respect native cultures, prevent illegal logging and limits clear cutting (most or all of the trees in
an area are cut).
Company Differentiator
Biovaj skincare ingredients are all naturally sourced and use botanical oils such as almond oil,
apricot kernel oil, avocado oil, argan oil, coconut oil, grapeseed oil, jojoba oil, olive oil, sunflower
oil, safflower oil, castor oil, black cumin seed oil, rose water and orange blossom water.
The company’s products are vegan-certified, cruelty free (not tested on animals) and are all non-
GMO (does not use genetically modified organisms).
Company Items of Interest
The company was founded in 2007 after its founder traveled to dozens of countries and studied
the cultures, spiritual practices, the science of healing herbs and their effect on the human body
and mind.
Clean Beauty Market
According to Persistence Market Research, the global natural and organic beauty market is
expected to nearly double in size from 2016 to 2024, from $11 billion to $21.8 billion. Products
carrying natural claims represented 2.1% of the US personal care market and generated $230
million in sales in 2013, but by 2017 that had grown to 3.1% of the US personal care market and
generated $1.3 billion in sales, according to Nielsen.
According to Euromonitor International research published in the third quarter of 2018, nearly
25% of US consumers look for skincare products with all-natural ingredients, while 17% want
cruelty free and/or vegan products, 17% fragrance-free products, and 16% products with “free
from” claims.
Industry Collaborations / Awards
Biovaj products were used by makeup artists for selected models including Jade Roselle during
New York Fashion Week this year.
Biovaj was also used by actress Gwendoline Christie who stars in the series Game of Thrones
and Star Wars.
Must-Have Gift Recommendations This Holiday
Biovaj Invigorating Moisturizer stimulates blood circulation, oxygen and collagen, which the
company claims results in a healthier and revitalized complexion. The unique formula acts as a
natural emollient to prepare the skin for the day and helps reduce wrinkles and sagging skin as it
prevents premature aging. The formula is free from preservatives, chemicals and synthetic
additives, petroleum, mineral oil, colors, toxins, parabens and fragrances, and is non GMO,
gluten free, and cruelty free.
Biovaj Invigorating Moisturizer
Biovaj Vivifying Cleanser is an anti-aging and anti-oxidant formula that reportedly detoxifies,
hydrates, tones and firms the skin and acts as a deep cleanser to remove eye, lip and face
makeup. It exfoliates, unclogs pores, reduces black heads, removes dead cells and impurities
and helps to boost younger skin. The cleanser is free from preservatives, chemical and synthetic
additives, petroleum and mineral oil, colors, toxins, parabens and fragrances. It is non-GMO,
gluten free, and cruelty free.
Biovaj Vivifying Cleanser
Social Media This Holiday
Biovaj will run social media campaigns with influencers and bloggers this holiday who will
demonstrate the benefits of Biovaj and how use its products. The company will also offer 35%
off products, and 50% off its four-product set.
Biovaj can be found at Instagram at @Biovaj, Facebook at @Biovaj, and LinkedIN at Biovaj
Skincare.
